During the spring of 1989 we set out to create a company with a spirit, enthusiasm and mindset that would allow us to venture into new territories for the furniture business. Comfort was made paramount. Costs of doing business would be minimized to ensure price points that would represent a recognizably understandable value to customers. Applying rigorous standards for quality materials and quality control check points would help us achieve virtually no returns and, consequently, real consumer satisfaction. Sincerely treating all customers, as we ourselves would want to be treated became our principle for customer service.
And styling... styling had to be what we would want in our homes, we did not want to be silly with avant garde just to be different...rather we wanted styling that at once would look inviting, it would make a consumer feel that with this purchase their house would better become a home...warm, welcoming...an oasis of quiet and calm.
And, our products had to be manufactured in a manner that is simpatico with preserving our rich environment for future generations.
All of these points are not idealistic gibberish, nor are they part of a phony marketing plan to get customers. Instead they are sincere components of the way we want to run our business.
What has followed since our beginning has been a joyous exploration. A search for perfection which has challenged the "old ways of the furniture business" has repeatedly led to new ways of thinking for us...and for the over 560 people who are part of our work force.
Mitchell Gold, co-founder, CEOBob Williams, co-founder, Executive Vice President and Director of Design