Our Ethos

Our brand began in 1989 with the seed of an idea: comfort for all. That idea quickly grew, guiding us and uniting us in everything we stand (and sit) for. With those roots in mind, we invite you to join our spirited quest to make the world a more comfortable place: for all.


Our Co-Founders

Our Co-Founders

Often referred to as the masters of modern home furnishings, co-founders Mitchell Gold and Bob Williams bring the perfect blend of business and creative energy to our brand. Together, they strategize with our in-house design team to create products with the guiding principle of producing only furnishings they would want in their own homes. With that shared vision, Bob directs the design execution and Mitchell oversees marketing, sales and production.



Family-Friendly

Meet Piper, one of many brilliant children enrolled in our 5-Star onsite daycare – LuLu’s Child Enrichment Center, started in 1999 and named in honor of our beloved bulldog mascot, the late LuLu. Not only does our daycare provide healthy meals, active play and education-based learning for our children, but it also offers peace of mind for their parents, who work in our factory and company headquarters, as well as in our local community.

Family Friendly

Eco-Friendly

Eco-Friendly

We’ve been making environmentally intelligent decisions since our inception, from how we design and craft our eco-friendly upholstery to how we pack and ship our products. As active members of the Sustainable Furnishing Council, we work with the furniture industry to develop best practices to ensure a sustainable planet for generations to come.


Made Here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our 600,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.

Made Here

Our Values

Our Values

Comfort: It’s at the center of who we are and our values. Simply put, we believe in comfort for all – comfort for our employees, comfort for their families and comfort for our customers. We strive to cultivate and maintain an environment of mutual respect and inclusion, all the while innovating, designing and crafting furnishings to make your home – and life – more comfortable.


Pet Friendly

From the moment we met her, our late English bulldog, Lulu, captivated our hearts. Over the years, she appeared in many of our ads, and in many ways, became the “face” of our brand. As she grew from a puppy, her influence in our workplace became even more enduring. Day-to-day, as she sought comfort in a belly rub or a soft sofa to nap on, she gave to us as well – helping us feel more relaxed and at ease, just with her presence.

Pet Friendly