Our Ethos

Our brand began in 1989 with the seed of an idea: comfort for all. That idea quickly grew, guiding us and uniting us in everything we stand (and sit) for. With those roots in mind, we invite you to join our spirited quest to make the world a more comfortable place: for all.


30 YEARS OF DESIGN & INNOVATION

We’ve been shaking things up in our industry since 1989, from the daring introduction of upholstered dining chairs in bold florals and stripes, to attention-grabbing advertisements that were often provocative. To celebrate, we’re taking a nostalgic look back, with a retrospective of our ad campaigns, and early impressions from editors, interior designers, and influencers. We’re also looking forward, with innovative new designs, and a few surprises still to come.

30th Anniversary
30th Anniversary

30 YEARS OF DESIGN & INNOVATION

We’ve been shaking things up in our industry since 1989, from the daring introduction of upholstered dining chairs in bold florals and stripes, to attention-grabbing advertisements that were often provocative. To celebrate, we’re taking a nostalgic look back, with a retrospective of our ad campaigns, and early impressions from editors, interior designers, and influencers. We’re also looking forward, with innovative new designs, and a few surprises still to come.


Our Co-Founders

Our Co-Founders

Often referred to as the masters of modern home furnishings, co-founders Mitchell Gold and Bob Williams bring the perfect blend of business and creative energy to our brand. Together, they strategize with our in-house design team to create products with the guiding principle of producing only furnishings they would want in their own homes. With that shared vision, Bob directs the design execution and Mitchell oversees marketing, sales and production.



Family-Friendly

We want to make life easier for families. From offering forgiving fabrics and washable slipcovers to kid-friendly furnishings, we design with families in mind. In 1999, we started a not-for-profit, onsite daycare that provides healthy meals, active play, and education-based learning for our employees’ children. We also offer an annual college scholarship program, wellness clinic, physical fitness center, and a health-conscious gourmet café at our factory and company headquarters.

Family Friendly
Family Friendly

Family-Friendly

We want to make life easier for families. From offering forgiving fabrics and washable slipcovers to kid-friendly furnishings, we design with families in mind. In 1999, we started a not-for-profit, onsite daycare that provides healthy meals, active play, and education-based learning for our employees’ children. We also offer an annual college scholarship program, wellness clinic, physical fitness center, and a health-conscious gourmet café at our factory and company headquarters.


Eco-Friendly

Eco-Friendly

We’ve been making environmentally intelligent decisions since our inception, from how we design and craft our eco-friendly upholstery to how we pack and ship our products. As active members of the Sustainable Furnishing Council, we work with the furniture industry to develop best practices to ensure a sustainable planet for generations to come.


Made Here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our almost-1,000,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.

Made Here
Made Here

Made Here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our almost-1,000,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.


Our Values

Our Values

Comfort: It’s at the center of who we are and our values. Simply put, we believe in comfort for all – comfort for our employees, comfort for their families and comfort for our customers. We strive to cultivate and maintain an environment of mutual respect and inclusion, all the while innovating, designing and crafting furnishings to make your home – and life – more comfortable.


Pet Friendly

From the moment we met her, our late English bulldog Lulu captivated our hearts. Over the years, she made appearances in our ads, and in many ways, became the “face” of our brand. Lulu has been our muse ever since, inspiring us to be a pet-friendly brand, from welcoming pets in our signature stores to designing products with your four-legged friends (and ours) in mind.

Pet Friendly
Pet Friendly

Pet Friendly

From the moment we met her, our late English bulldog Lulu captivated our hearts. Over the years, she made appearances in our ads, and in many ways, became the “face” of our brand. Lulu has been our muse ever since, inspiring us to be a pet-friendly brand, from welcoming pets in our signature stores to designing products with your four-legged friends (and ours) in mind.