Our Ethos

Our brand began in 1989 with the seed of an idea: comfort for all. That idea quickly grew, guiding us and uniting us in everything we stand (and sit) for. With those roots in mind, we invite you to join our spirited quest to make the world a more comfortable place: for all.



ARTISANS OF COMFORT
We’ve been preserving the craft of American-made furniture since 1989, employing hundreds of skilled artisans at our factory in Taylorsville, North Carolina. With generations of furniture- building experience, these talented makers are the very heart of our brand.

Made Here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our almost-1,000,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.

Read More
Made Here
Made Here

Made Here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our almost-1,000,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.

Read More
Eco-Friendly

Eco-Friendly

We've been making environmentally intelligent decisions since our inception in 1989, from how we design and craft our eco-friendly upholstery to how we pack and ship our products. As active members of the Sustainable Furnishings Council, we educate our customers to understand best practices to ensure a sustainable planet for generations to come.

Read More

Our Values

Comfort: It’s at the center of who we are and our values. Simply put, we believe in comfort for all – comfort for our employees, comfort for their families and comfort for our customers. We strive to cultivate and maintain an environment of mutual respect and inclusion, all the while innovating, designing and crafting furnishings to make your home – and life – more comfortable.

Read More
Our Values
Our Values

Our Values

Comfort: It’s at the center of who we are and our values. Simply put, we believe in comfort for all – comfort for our employees, comfort for their families and comfort for our customers. We strive to cultivate and maintain an environment of mutual respect and inclusion, all the while innovating, designing and crafting furnishings to make your home – and life – more comfortable.

Read More
Family Friendly

Family-Friendly

We make life easier for families. From offering forgiving performance fabrics and washable slipcovers to kid-friendly furnishings, we design with families in mind. For our employees’ families, we offer an annual college scholarship program. And for the members of the Mitchell Gold + Bob Williams family based at our factory and company headquarters, we also offer a wellness clinic, physical fitness center, and health-conscious gourmet café.

Pet Friendly

From the moment we met her, our late English bulldog Lulu captivated our hearts. Over the years, she made appearances in our ads, and in many ways, became the “face” of our brand. Lulu has been our muse ever since, inspiring us to be a pet-friendly brand, from welcoming pets in our signature stores to designing products with your four-legged friends (and ours) in mind.

Read More
Pet Friendly
Pet Friendly

Pet Friendly

From the moment we met her, our late English bulldog Lulu captivated our hearts. Over the years, she made appearances in our ads, and in many ways, became the “face” of our brand. Lulu has been our muse ever since, inspiring us to be a pet-friendly brand, from welcoming pets in our signature stores to designing products with your four-legged friends (and ours) in mind.

Read More